‘Urban lifestyle’ fuels local real estate
Despite difficulties obtaining financing, Hudson County development continues
by E. Assata Wright
Reporter staff writer
Jul 24, 2011 | 3726 views | 0 0 comments | 8 8 recommendations | email to a friend | print
RENTING FAST –Within the first six weeks after the Monaco opened in April, Roseland was able to lease 200 of its 523 apartments.
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If “location, location, location” is the adage by which realtors and developers live across the globe and throughout the U.S., perhaps there is a second one that applies equally west of the Hudson River: As goes New York City, so too goes Hudson County.

Developers have slowed the NASCAR-paced residential real estate construction of the pre-recession/pre-credit crunch era. But locally, such development has yet to come to a screeching halt. All across Hudson County there are a number of new residential projects that are in various stages of development that will add hundreds of units to the luxury housing market.


‘We ended up believing strongly in what an urban lifestyle can give somebody, and believing that urban living was going to be the trend.’ – Daniel Gans


“What happens in Hudson County is a direct and immediate correlation to what happens in Manhattan, both good and bad,” said Debra Tantleff, vice president of development for Roseland Properties, which opened the Monaco in Jersey City in April. “And as soon as you start to see the market in Manhattan do a little bit better, you immediately feel the effects in Hudson County.”

Bucking the trend

When Daniel Gans, a principle with Hoboken Brownstone Co. got into the real estate business with partner George Vallone 30 years ago, he said the pair considered doing projects “all over” the tri-state region, including several suburban communities. But in the end, they settled on Hudson County.

“We ended up believing strongly in what an urban lifestyle can give somebody and believing that urban living was going to be the trend,” Gans said. “We believed that the urban flight of the ‘60s and ‘70s wasn’t going to continue. We thought that trend was going to change and people were going to enjoy living in cities again.”

Noting that most of the local new development is energy efficient and offers residents an opportunity to live a car-free sustainable lifestyle, Gans added that the Hudson County gold coast “corridor” offers “a lifestyle that many people want.”

And this lifestyle, he stated, is beginning to appeal to a wider demographic of people, including recent retirees.

When Gans and Vallone came to the area, the Newport community, now situated around the Pavonia-Newport PATH Station, hadn’t even been built yet. Since then, Newport has matured into a bustling cosmopolitan family-oriented community for young professionals.

“In Newport, we have a terrific location,” said Ed Cortese, senior vice president with the LeFrak Organization, which developed most of the Newport section of Jersey City. “We’re sitting on top of a train station. The Pavonia-Newport PATH Station is right on our property. We’re six minutes away from Manhattan, with rents considerably less than New York. So when you’re looking for a one bedroom apartment in New York, and they’re asking for $3,500, and you can get [something comparable or better] at Newport for $1,700, you’re going to go there and commute six minutes to work.”

The Newport community is just steps from the Pavonia-Newport stop on the Hudson-Bergen Light Rail system, and a 10-minute walk from the Hoboken Rail Terminal as well, which links commuters to NJ Transit trains.

Such access to mass transit, several developers noted last week, make Hudson County an attractive place to live, thus creating a demand for more housing.

Access to other amenities – such as the waterfront walkway that connects Hoboken and Jersey City, and parks like Braddock Park in North Bergen and Jersey City’s Liberty State Park – are community elements that add value to Hudson County real estate.

“It’s a cliché, but we’ve got the location. We’ve got amenities. We’ve got rents that are affordable for luxurious living. Hudson County offers a complete package…Look at Hoboken, it’s another Greenwich Village.”

Cortese said LeFrak is drafting further plans for future developments in Jersey City, including a project that sits on the Jersey City-Hoboken border.

“The location of our properties within Hudson County – between Jersey City, Weehawken, and West New York – and the proximity to mass transportation, and specifically having that waterfront lifestyle experience, really caters to a certain segment of the market,” said Tantleff.

Within the first six weeks after the Monaco opened in April, Roseland was able to lease 200 of its 523 apartments. At present, she estimated the project is about 65 to 70 percent leased “at some of the highest rents that the Jersey City market has ever seen.”

Vacancy rates are similarly low at LeFrak’s nearby Newport projects – a fact that only fuels further high rise luxury development in Hudson County, even at a time when developers note that financing for projects is more difficult to get than five years ago.

“I think you see some projects taking longer to come on-line right now because they are taking longer to get going at the outset,” said Gans. “But you don’t see any developers pulling the plug on planned projects altogether.”

E-mail E. Assata Wright at awright@hudsonreporter.com.

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