Jennifer Morrill has served as the official spokesperson for the Jersey City municipal government for 15 years, spanning three mayoral administrations, but recently resigned that position to join CarePoint Health’s External Affairs Group as the Director of Government Communications.
Morrill, a Jersey City resident, replaced Jarrod Bernstein, who resigned in September to help with recovery and restoration efforts in the U.S. Virgin Islands.
In her new role, Morrill will oversee CarePoint’s government communications efforts, expanding outreach to the local and statewide press, and also supporting community engagement and government affairs outreach.
“We are excited to welcome Ms. Morrill to our external affairs group,” said Randy Minniear, executive vice president of external affairs. “With more than a decade of government and communications experience in Hudson County and New Jersey, Ms. Morrill brings with her an extensive knowledge of media relations and a strategic approach to communications.”
During her tenure with Jersey City, Morrill oversaw the entire communications program. She served as the administration spokesperson, built the social media channels from the ground up, was a lead member of the city’s rebranding campaign, and has handled diverse crisis incidents. Prior to serving as Press Secretary, Morrill was a newspaper journalist working for The Jersey Journal, the Associated Press, Newsday, and other publications. She holds a M.S. in Journalism from the Medill School of Journalism, Northwestern University and B.S. in History from Barnard College, Columbia University. She is currently an adjunct professor in Crisis Communications at Saint Peter’s University.
“I am looking forward to this new opportunity and am eager to bring my years of communications and government expertise to CarePoint Health,” said Morrill. “I’ve been fortunate to be able to serve the people of Jersey City for the past fourteen years and will continue that commitment at CarePoint Health which is dedicated to improving the health and wellbeing of residents throughout Hudson County.”
Morrill is a member of the Hudson County School of Technology Foundation Advisory Committee and teaches a graduate level crisis communications class at Saint Peter’s University.
Mayor Steven Fulop said a replacement for Morrill as city spokesperson has not yet been determined.
Fulop: she will be missed
“Jen has served Jersey City for more than a decade and she has shown great skill in helping different administrations with different messages, each community with their respective priorities to the public,” Fulop said. “She has done great work for the residents of Jersey City, and while we are sad to see her go, we know she will continue to stay involved in the Jersey City community. We wish her the best of luck in her position.”
Morrill resigned her duties as a reporter for the Jersey Journal in 2003 to become city press secretary for Mayor Glenn Cunningham. When elected in 2007, Mayor Jeramiah Healy named her as his spokesperson.
Mayor Fulop retained Morrill as spokesperson when he came to office in July 2013, a highly unusual move, since most change of mayors usually results in a change of communication director.
However, in 2015, when Fulop was still contemplating a run for governor, Fulop hired Ryan Jacobs, a former Obama speechwriter, to serve as city’s communications director. He retained Morrill as press secretary, to assist Jacobs with the day-to-day operations.
In late 2015, Jacobs resigned to pursue offers that including penning a political analysis book as well as get involved in several Democratic campaigns in a presidential election year.
Al Sullivan may be reached at email@example.com.