Mayor Steven Fulop has announced that Jersey City is one of 10 major cities chosen to participate in the global campaign founded by U2’s Bono, PAINT (RED) SAVES LIVES.
The initiative is the first global street art campaign created to drive urgency and action in the fight to end AIDS.
“What started as a local initiative to engage residents, reduce graffiti and beautify the city has now turned into a robust, globally recognized program,” Fulop said. “Thanks to Bono and the team at (RED), Jersey City’s newest mural will be created by one of the best street artist duos in the world, HOW & NOSM, as part of the first-ever global street art initiative to end AIDS.”
(RED) was created by Bono and Bobby Shriver in 2006 to engage millions of people in the fight to end AIDS in Africa where two-thirds of the world’s estimated 38 million people with HIV/AIDS live.
The world’s leading street artists will create (RED)-inspired artwork to engage people and encourage political leaders to properly fund the AIDS fight, ahead of The Global Fund’s Sixth Replenishment Conference, hosted by French President Emmanuel Macron on October 10 in Lyon.
A successful replenishment will help save 16 million lives and cut the mortality rate from HIV, TB, and malaria in half.
“It is important for us to help raise awareness through this project, and to show people with HIV that they are not alone in the fight against the virus,” said artists HOW & NOSM who created the Jersey City mural. “We are all accountable, and it is key for us to educate through the message of our mural, our followers and fans. It’s our best way to show support and help.”
The sites also include New York, Washington DC, London, Paris, Berlin, Accra, Malmo, Cape Town, and Lyon. The campaign is curated by the Museum of the Street and its founder, Scott Lawin, with support from The Bill & Melinda Gates Foundation and Merck.
“It’s a huge honor to have HOW & NOSM bring their incredible talents to the AIDS fight as part of this global campaign,” Lawin said. “I want to thank the Mayor of Jersey City, Brooke Hanson, and their team for helping us bring this inspiring artwork to life.”
The HOW & NOSM mural is at 74 Orient Ave. in Jersey City, across from the Jersey City Health and Human Services offices.
The project is completely funded by PAINT (RED) SAVES LIVES.
To learn more about PAINT (RED) SAVE LIVES and to join the campaign, visit RED.org or follow @RED.