Non-profit organizations in the Hudson County community have been working to serve residents throughout the pandemic, although in a different fashion. Non-profits have mostly been forced to shift their efforts online, to mixed results. Now, a day dedicated to local non-profits is returning at a pivotal time.
The Hudson County Chamber Foundation Inc. (HCCF) announced that 75 nonprofit organizations are participating on May 14 in the second annual #HudsonGives campaign. The campaign consists of a 24-hour online fundraiser for nonprofits serving the local community and is part of HCCF’s mission to build the capacity of nonprofit organizations and small businesses across the county through marketing and technology.
The #HudsonGives platform enables participating nonprofit organizations to raise awareness and funds online during HCCF’s marketing campaign. Sharable videos and pictures illustrate their mission-critical work on the www.HudsonGives.org website, encourage visitors to make donations and share their stories on social media.
Emory Edwards, a member of the board of directors for the Hudson County Chamber Foundation, said that the campaign is vital this year. The county is currently coping with the second-highest rate of COVID-19 cases in the state during the pandemic.
“The COVID-19 pandemic forced nonprofit organizations to cancel spring fundraisers, making this year’s #HudsonGives especially crucial to the sustainability of smaller organizations, who rely on fundraisers to raise operating costs,” added “We are grateful to have this fundraising vehicle and are excited to be working with other nonprofit organizations in the area to raise awareness for the important work being done in Hudson County.”
HCCF launched #HudsonGives in 2019 to connect Hudson County organizations with donors from around the world, online.
The campaign surpassed expectations and raised $127,097 in its inaugural year. This year, the organization expects to raise $200,000 through the campaign.
According to HCCF, many participants this year reflect the full spectrum of nonprofits in the county, ranging in size from smaller arts organizations whose revenue streams have been impacted through New Jersey’s shelter-in-place order, to larger organizations facing unprecedented demand for healthcare and human services.
Maria Nieves, president and chief executive officer of the Hudson County Chamber of Commerce, said that while supporting local organizations has always been a priority, donating to local organizations has never been more necessary than it is now.
“We’re thrilled that nonprofit organizations and sponsors alike see #HudsonGives as a time and cost-effective solution for reaching donors and raising funds,” Nieves said. “The nonprofit sector employs thousands of employees and generates more than $3B for Hudson County – it’s a crucial economic driver.
HCCF builds capacity for Hudson County’s nonprofit organizations to raise money from this campaign through marketing and sponsorship of the platform and prize pool. All registered organizations received tools to maximize the benefit of the county-wide giving day.
For updates on this and other stories, check www.hudsonreporter.com and follow us on Twitter @hudson_reporter. Daniel Israel can be reached at firstname.lastname@example.org.