Summer shop-local campaign launches in Hoboken

Hoboken Business Alliance announces #GoBoken campaign

The Hoboken Business Alliance (HBA) announced the launch of the Go(Ho)boken (#GoBoken) campaign, a citywide, summer themed initiative encouraging Mile Square residents to shop local and support Hoboken businesses.

The campaign coincides with the reopening of indoor retail and outdoor dining across New Jersey in an effort to help stimulate spending.

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“With many businesses closed or operating at a limited capacity over the last few months, the pandemic has had a tremendous financial impact,” said president of the Hoboken Business Alliance Gregory Dell’Aquila.

“Small businesses are the heart of our economy, and they have been fighting for survival. If we want to help our small shops, restaurants, and businesses to have a fighting chance, we have to take action right now. We’re encouraging the community to rally for our Hoboken businesses, and show support in any way we can.”

The #GoBoken campaign will run throughout the summer with various themes such as Summer-Spirited BBQ, Picnic in the Park, Kid-Palooza, and Sinatra Celebration, to remind the Hoboken community to support local shops, restaurants, and establishments in any way and as often as they can.

The HBA has designed the campaign to spotlight a mix of businesses with unique products and services.

The HBA is the city’s new Special Improvement District which encompasses the entire city and was created by ordinance in 2019.

Take me out to the ballgame

The first #GoBoken themed-promotion “7th Inning Stretch” will kick off June 19  in conjunction with Mile Square Theatre’s annual show, “7th Inning Stretch: from the dugout.”

This performance has been running since 2003 and is going virtual for the first time from June 19 to June 21.

The cast features a roster of celebrated playwrights and actors such as Gary Kroeger (“Saturday Night Live”), Michael Emerson (“Person of Interest,” “Lost”), Thomas Lennon (“Reno 911”), Jim Vallance (Songwriter: Summer of ’69; What About Love), Adam Ottavino (New York Yankees), among others.

Pay-what-you-will virtual tickets to support the Mile Square Theatre start at $20 and are available at

Audience members will be emailed a link to stream the show.

To complement the entertainment, several local restaurants such as Carpe Diem, Elysian Cafe, and Northern Soul will offer the virtual theatre audience some baseball-inspired favorites to grab before or during the show such as four dishes under $15 at Carpe Diem, a three-course meal under $25 at Elysian Cafe, and a spin on the traditional hot dog from Northern Soul.

To accompany these bites, Wine Dad’s is offering a drink duo, featuring a new beer from 902 Brewing called ‘Daddy Daycare,’ and ‘Galaxy Dust’ from Hoboken Brewery.

Several retailers will offer baseball-inspired merchandise.

Hoboken baseball hats in both youth and adult sizes are available to purchase) at Stan’s Sports Center.

The Local Thread has designed a three-quarter-sleeve “Hoboken” shirt for those wishing to sport their love for the Mile Square City.

Proceeds from the sale of Hoboken baseball shirts from The Local Thread will go to the Hoboken Relief Fund which supports independently-owned Hoboken businesses and Hoboken residents who have suffered economically because of the ongoing COVID-19 pandemic.

Businesses interested in participating in an upcoming #GoBoken promotion can do so by filling out the form online at There is no fee to participate.

Spots will be filled on a first-come, first-served basis.

The goal of this campaign through the HBA is to spotlight as many businesses as possible.

For more information on the #GoBoken campaign, go to or follow Hoboken Business Alliance on Instagram, Facebook, or Twitter.

For updates on this and other stories check and follow us on Twitter @hudson_reporter. Marilyn Baer can be reached at



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