Website users can search businesses by category, keyword, map location, and indoor or outdoor dining preference.
Details include which restaurants have individual pod setups, table heaters, and single-use blankets ready so customers can enjoy eating outdoors in the colder months.
Each business listing in the directory will continue to be updated with a description and important information, such as location, a website link, and any current business specials or offers.
Giving Hoboken residents and visitors more reason to shop locally, many places offer special discounts and Small Business Saturday promotions on Nov. 28, with full details for each promotion listed on each HBA Directory business page.
Hoboken’s hidden gems
“As we head into the holiday season, we need to continue to show up and support the local businesses we love,” said President of the HBA Gregory Dell’Aquila. “The launch of this new, interactive tool comes at the perfect time ahead of Small Business Saturday to make it even easier for business owners to connect with customers, and for everyone to discover the many hidden gems of Hoboken. With the ability to search by categories like Food and Drink, Beauty, Entertainment, and more, it is now so much easier to navigate and plan for every Hoboken excursion this holiday season.”
Many small businesses are on social media, making it easy to follow and support them digitally.
From tagging to sharing and reviewing, social platforms are a no-cost way to help small businesses and recommend them to a larger community.
According to the recent American Express Shop Small Impact study, positive endorsements and engagement on social media may be worth an estimated $197 billion for the U.S. small business economy with roughly 89 percent of consumers being influenced to shop at small businesses that those in their networks have recommended, meaning leaving a review or a positive mention can have an impact on businesses’ bottom lines.
Since March, the HBA has been working with local government and the business community to aid businesses navigating the pandemic, including keeping businesses apprised of grants and other funding opportunities. The HBA has launched several initiatives, including summer streets programs, the #GoBoken marketing program, gift card programs, and more to help keep local restaurants and shops stay open.
“We have had the pleasure of being a part of and sharing our family recipes with the Hoboken community for more than eight decades,” said Grace Scianclepore and Nick De Palma, owners of Leo’s Grandevous. “We’ve watched this small and special city transform over the years, but it never ceases to amaze us just how supportive the residents, fellow business owners, and visitors continue to be, especially in times of need. While this year has been difficult for many, the support of our customers is always what carries us through. We wish health and happiness to everyone, and hope to give our thanks while serving all of you this holiday season.”