Two planned billboards in Bayonne have been given a one-year extension to begin construction. The Planning Board granted the extensions at its September 13 meeting.
Francis X. Reagan, attorney for the applicant BCP, LLC, penned the board in two letters dated August 24 asking for the measure. The billboards are to be constructed at 2nd Street and the right-of-way off of Avenue A and at 796 and 798-804 Avenue E.
Also at the September meeting, the Planning Board carried an application by Da Noi Residence, LLC, seeking final site plan approval for 1099-1105 Avenue C and 66-68 West 54th Street. The current redevelopment area consists of a mixed-use residential and commercial building home to Irv’s Liquors at 1099 Avenue C, a residential building at 1101 Avenue C, the Da Noi restaurant at 1105 Avenue C, and two homes at 66 and 68 West 54th Street.
The plans envision a six-story mixed-use residential and commercial redevelopment with 47 residential units and 1,695 square feet of ground floor community-oriented retail space. However, the public hearing on the application was postponed from September until October.
Billboard near the Bridge
BCP, LLC will construct a billboard on 2nd Street, between Avenue A and JFK Boulevard, in conjunction with the Texaco Redevelopment Plan. The plan was amended in July of 2019 to allow for the construction of the billboard.
It will rise 180 feet in the air, seen by motorists traveling on both sides of Route 440 to and from the Bayonne Bridge. The double-sided billboard itself is 20 feet tall by 50 feet wide.
The billboard will be electronic, powered by LED lights. Images will appear on the screen, flipping to the next image every eight seconds.
There will be no ground access to the billboards, preventing them from being climbed on. BCP, LLC will increase public use and access by upgrading the street and constructing a “pocket plaza.”
2nd Street is an “unimproved” or unpaved road used during the construction of the Bayonne Bridge. By paving it, BCP, LLC will create 13 new parking spaces on 2nd Street.
Reaching motorists on the Turnpike
The other billboard is planned uptown near the New Jersey Turnpike at 796 and 798-804 Avenue E. The site used to be a gas station but is now a vacant, paved lot.
The city has leased the property to BCP, LLC to construct a double-sided billboard. This billboard has the same dimensions as the one on 2nd Street but will need to be only 95 feet in the air.
The electronic, LED billboard will face motorists on Port Jersey Boulevard, a connector road to and from the Turnpike. The base of the billboard at street level will be landscaped.
In July of 2021, tax abatements were approved to support the projects financially. At the time, officials said the developer has paid $1.5 million up front with an anticipated yearly revenue of $500,000 from both billboards.
The next Planning Board meeting will be on October 11 at 6 p.m. in the council chambers in City Hall at 630 Avenue C. For more information, go to bayonnenj.org.
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