Moms need a quick, easy look that holds up to daily demands with little maintenance. College women need versatility that will carry them from the classroom to the club. And first-time makeup wearers will experiment and explore to discover their own personal style.
The pros at EcoTools maker of beauty tools using renewable, recycled and cruelty-free materials, offer some advice for creating three easy-to-manage looks for mothers, college students and new makeup wearers as back-to-school season gets underway.
Mom’s flawless face
As the days grow shorter, so does morning primping time. Getting the kids and yourself out the door on time doesn’t leave much room for a beauty routine.
No one wants to pull up to the carpool line with under-eye bags and sallow skin, but painstaking makeup application just isn’t practical. Focus on the products that will provide the most impact in the shortest amount of time, including concealer, mascara and blush. EcoTools Fresh & Flawless Five Piece Complexion Set speeds up morning makeup application by putting every brush you need at your fingertips.
First, apply a coat of your favorite foundation over your entire face. A tinted moisturizer or foundation with SPF can be great time-savers. Cover imperfections with concealer, and buff out the edges to seamlessly blend together. Apply translucent powder to eliminate shine and create a smooth canvas and then eliminate any visible makeup lines with a clean brush. Apply mascara, blush and lipstick, and you’re ready to head out the door in pulled-together perfection.
Chic college night out
For daytime classes, concealer, mascara and blush serves college students well. At night, play up your best features while staying on-trend for fall. The EcoTools Six Piece Day-to-Night Clutch Set makes the transition from demure to diva a snap.
Use concealer to touch up any unevenness in your complexion, and stop shine with a translucent powder. A round powder brush can do double duty as an applicator for bronzer or blush. Apply bronzer just under cheek bones and swipe blush just above the bronzer. Metallic eye shadows are hot this fall, and a stay-there shadow brush allows you to give lids a wash of copper tone. Create a smoky effect by applying and blending a darker brown shadow to the outer corners and creases of your eyes. Smudged dark-brown liner and two coats of mascara complete the sultry eye effect. Finally, finish up with a neutral lipstick and let your eyes take center stage.
Back to basics
As first-timers begin to experiment with makeup, it’s best to keep things simple. Stick with the adage “less is more” to avoid clownish cheeks, over-lined lips and embarrassing class photos. The EcoTools Six Piece Starter Set makes it easy for even a makeup novice to achieve an effortless, clean minimalist makeup look.
Use a concealer brush to gently dab concealer over blemishes or imperfections. Set in place with a layer of translucent powder, and apply a rosy pink shade of blush to the apples of the cheeks. For the eyes, choose a neutral shadow that is close to your skin tone and apply it to the entire eyelid. A second shadow, two shades darker than your skin tone, can help define the crease of your eyelid. Apply dark brown gel liner close to your lash line and one coat of black or dark brown mascara. Bold brows are in, so don’t over pluck. Instead, use a lash and brow groomer to tame any stray hairs and brush brows into place. A swipe of sheer, shimmery lip gloss tops off this fresh, youthful look.
To learn more about the looks mentioned and the tools needed to achieve them, visit EcoTools on Facebook.