Best UK Betting Sites for 2024: Top 10 Online Bookmakers in the UK [Update]

UK betting sites

Finding the best UK betting sites is like making a cup of tea:

Everyone takes theirs a little differently – but the basic ingredients are the same. And in the case of online bookies, they are awesome bonuses, varied sports markets, and fast payouts.

We’ve examined a bunch of excellent online betting sites and crowned Jackbit as a worthy number-one choice for sports betting in the UK.

If you want to find out why that is, plus take a look at a bunch of other great alternatives, then keep on reading.

Best UK Betting Sites

🥇 Best overall Jackbit
📹 On-site live streams FreshBet
🤑 Excellent bet-builder GoldenBet
😎 Thousands of daily markets MyStake
🎁 Up to £9500 welcome bonus Winstler
💸 Fast payouts DonBet
🚀 Top pick for crypto Privé Casino
🔝 24/7 customer service Palm Casino
🏈 Excellent design Gxmble
📱 Mobile-friendly sportsbook Seven.Casino

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What makes these betting sites the best in the UK? Read on to find out – we’ve prepared detailed reviews of each one below.

1. Jackbit – Best Betting Site UK Overall

Jackbit Sports UK


  • Place 3 bets and get the 4th for free
  • 10% cashback bet insurance
  • On-site bet builder
  • Thousands of daily markets
  • Excellent live betting interface


  • Homepage is a bit cluttered
  • Customer support could be better

Jackbit has established itself as the best destination for sports betting in the UK. It covers over 35 sports, offering thousands of daily markets and some generous bonuses for new and existing users.

Let’s explore what else it has in store for you.

Sports Covered & Betting Markets: 4.9/5

Jackbit’s sportsbook is a highlight, offering an extensive range of betting options across a variety of sports.

Users can bet on everything from football and cricket to less mainstream sports. The live betting feature is particularly impressive, providing real-time updates and the ability to bet on tennis, football, basketball, and other events as they unfold.

To access this content, you will have to create an account first. Once you do, you’ll get access to some of the most generous football lines – especially for the EPL and Championship.

Looking for a more personalised betting experience? Then, make sure to have a look at the on-site bet builder at Jackbit!

Bonuses & Promotions: 4.9/5

New users are entitled to a 3+1 free bet bonus – it’s a pretty simple offer. Make three bets, and the fourth one will be completely free.

And that’s just the beginning! Their promotions page is full of exciting bonuses for both new and existing users.

Some of our favourite bonuses include 10% cashback, a 100% no-risk sports bonus, and many others.

Other Offerings: 4.9/5

The casino section at Jackbit is equally robust. It hosts a wide array of games, including a vast selection of slots, classic table games like blackjack and roulette, and a lively live dealer section.

The games are sourced from renowned software providers, ensuring high-quality graphics and fair play.

2. FreshBet – Best UK Betting Site for Live Bets

Freshbet Sports UK


  • 3+1 free bet
  • Top esports markets
  • Regular tournaments
  • £500 sports welcome bonus
  • Fantastic live betting interface


  • Unorthodox layout
  • No mobile app

Freshbet has quickly risen to prominence in the UK online gambling scene, particularly noted for its exceptional eSports betting options and bonus bets every step of the way. We took a deeper dive at some of its features below.

Sports Covered & Betting Markets: 4.8/5

Freshbet’s sportsbook is comprehensive, covering a wide range of sports with a special focus on esports.

Bettors can find markets on popular titles like League of Legends, CS2, and Dota 2, along with other popular emerging esports. The live betting options for esports are particularly noteworthy, offering in-depth coverage and real-time betting opportunities.

Of course, you will also find lines for everything from the Cheltenham Festival to football across the top European leagues, as well as cricket and darts.

Bonuses & Promotions: 4.7/5

There’s a range of great sports bonuses for you to sink your teeth into at Freshbet; we’ve highlighted some of the more noteworthy ones below.

  • Sports Welcome: New users can earn a 100% deposit match worth up to £500. The minimum qualifying real money bet to activate this match bonus is £20. Keep in mind that 20x wagering requirements and other T&Cs apply.
  • 3+1: Place three consecutive bets on any sports market and earn yourself a completely free bet in return. The minimum free bet is £5, while the maximum is £100.

Other Offerings: 4.5/5

The casino section at Freshbet is diverse and entertaining. It features a vast selection of slots, classic table games, and a dynamic live dealer area. The games are provided by leading software developers, ensuring both quality and fairness.

3. GoldenBet – Best Bet Builder of all UK Betting Sites

GoldenBet Sports UK


  • Unlimited 10% cashback
  • Earn cash prizes and bonus spins in tournaments
  • Bet builder available
  • Sports bonus worth up to £500
  • Great live betting experience


  • No phone support
  • Needs more filtering options

GoldenBet has made a significant impact in the UK online gambling market, particularly known for its innovative sportsbook features and engaging tournaments. Let’s delve into the details.

Sports Covered & Betting Markets: 4.8/5

GoldenBet’s sportsbook is a major draw, especially for its ‘Bet Builder’ feature, which allows bettors to create custom bets by combining different markets from the same event.

This level of customization offers a more personalized betting experience and is particularly popular among football fans.

With the bet builder, you can easily compile accumulators from different sports without having to switch between multiple tabs. For example, you can use it to combine EPL and NBA bets with ease.

Bonuses & Promotions: 4.8/5

First and foremost, the main bonus attraction of GoldenBet is that it has something for everyone – whether you are a new or existing user, you’ll find something exciting here.

As a new user, you can get up to £500 sports betting bonus. There are many other offers here, like daily reload promos, free spins for casino players, and more.

Other Offerings: 4.75/5

In the casino section, this top UK betting site distinguishes itself with its slot tournaments. These tournaments offer players a chance to compete against each other for prizes, adding an extra layer of excitement to the standard slot-playing experience.

4. MyStake – Best Betting Site UK for Market Variety

MyStake Sports UK


  • 30% seasonal cashback on football bets
  • 100% sports welcome bonus
  • Unrivaled football markets
  • 35% sports reload bonus
  • 1,000+ daily betting markets


  • Stronger bonuses are crypto-only
  • Slim FAQ section

MyStake has rapidly gained a reputation in the UK online sports betting market, particularly for its outstanding coverage of global football. Let’s explore the features that make MyStake a top choice for football betting enthusiasts and general gamblers alike.

Sports Covered & Betting Markets:: 4.5/5

The centerpiece of MyStake is its sportsbook, especially renowned for its comprehensive coverage of football.

Bettors have access to an extensive range of leagues and tournaments from around the world, from the Premier League and La Liga to lesser-known leagues in Asia and Africa.

The depth of betting options is impressive, including traditional match-winner bets, over/under scores, player-specific bets, and live in-play betting.

Currently, MyStake has some of the best Euro 2024 odds, too!

Bonuses & Promotions: 4.6/5

Football enthusiasts can get up to 30% cashback on all their seasonal bets, an absolute barnstormer of an offer for those of you who are looking for a long-term betting site to use.

As a new bettor, you can also grab a 100% up to £500 welcome bonus for sports betting, as well as benefit from a 3 + 1 free bet bonus every time you place three qualifying bet stakes.

Other Offerings: 4.6/5

Beyond its sportsbook, MyStake also offers a rich casino experience. The platform hosts a wide array of slot games, classic casino table games, and a vibrant live casino section. The games are sourced from reputable providers, ensuring both variety and quality.

MyStake’s casino is known for its user-friendly interface and high-quality graphics, providing a seamless gaming experience on desktop and mobile devices.

5. Winstler – Best Bonuses of All Betting Sites UK

winstler sports uk


  • Up to £9500 welcome bonus
  • £2500 Friday reload
  • Competitions for exclusive merchandise
  • 20+ sports to bet on
  • Various betting markets for football


  • Higher wagering requirements
  • Must create an account to access the site’s full offerings

Winstler has carved its own niche in the UK betting market, providing markets for lesser-known sports and a fantastic live betting experience. Check out what else it’s got going for it below.

Sports Covered & Betting Markets:: 4.8/5

Winstler’s sportsbook is a standout feature, offering a wide array of betting options on global sports events, as well as MMA and boxing fights.

It distinguishes itself with unique betting markets, providing opportunities to bet on lesser-known sports and events not commonly found on other platforms. These include the likes of Badminton, Futsal, and even professional Handball.

Bonuses & Promotions: 4.5/5

The welcome bonus acts as a 600% deposit match worth up to £9500, which is the largest amount on this list. It covers your first six deposits, with a 300% bonus up to £500 on your first deposit.

Although it’s a lucrative deal, it also comes with higher wagering requirements. The downside, however, is that this bonus is only available to use at the casino.

Other Offerings: 4.7/5

The live casino section at Winstler, in particular, is immersive, featuring professional dealers and a variety of games, including blackjack, roulette, and baccarat.

The partnership with a litany of the industry’s best software providers ensures this is a quality online gambling experience for newcomers or veterans. The high reputation of Winstler also makes it one of the best sports betting sites in Australia – not just in the UK.

How We Picked the Best Online Betting Sites in the UK

In our comprehensive analysis of the top online bookmakers in the UK, we focused on three critical aspects to ensure you get the most out of your betting experience. Here’s how we broke it down:

Sports Covered & Betting Markets

Whether we’re reviewing European betting sites at large or those specifically in the UK, our analysis focuses on the sports covered and the betting markets offered.

Our evaluation of sportsbook features thoroughly examined the variety and depth of betting markets available. We looked at the range of sports covered, including popular ones like football, horse racing, and niche sports.

Additionally, we assessed the quality of the live betting interface, the availability of live streaming, and the ease of placing bets, both pre-match and in-play. The odds offered were also a key factor, as competitive odds can significantly impact potential returns.

Bonuses & Promotions

Bonuses and promotions are crucial in attracting and retaining players. We delved into the welcome bonuses for new players, examining their size, fairness, and wagering requirements.

We also paid special attention to event-specific promotions, such as Grand National betting offers, which are a highlight for horse racing fans. Ongoing promotions and loyalty programs were also evaluated to understand how well bookmakers reward their existing customers.

We looked for promotions that are both generous and come with transparent, player-friendly terms and conditions. These promotions include free bets, cashback offers, and enhanced odds, among others.

Other Offerings

For the casino section, we scrutinised the diversity and quality of games on offer. This included a look at the range of slots, table games, and live dealer options.

The presence of games from leading software providers was a positive indicator of a quality gaming experience.

Why is Jackbit the Best UK Betting Site?

Jackbit is leading our list of the top UK betting sites, offering an exceptional blend of features that cater to both novice and seasoned bettors.

Here’s an analysis of its key attributes:

Extensive Sportsbook: Jackbit covers a vast array of sports, from football and horse racing events to esports betting and niche sports. The odds are competitive, and bettors have access to a variety of betting options, including in-play betting complemented by live streaming services – enjoy the best odds guaranteed at Jackbit!

Generous Bonuses and Promotions: Jackbit attracts new users with generous bonuses and promotions. Right now, it features a 3+1 free bet bonus.

User-Friendly Interface: If you are looking for the best UK mobile betting app, make sure to have a look at Jackbit – its website works perfectly for on-the-go gaming.

Secure and Diverse Payment Options: This betting site supports a range of secure payment methods, including credit/debit cards, e-wallets, and bank transfers, ensuring easy and safe transactions for users.

Customer Support and Responsibility: Jackbit places a strong emphasis on responsible gambling, providing tools and resources to help users gamble safely. The customer support team is responsive and knowledgeable and available via live chat, email, or phone.

Fun fact: Jackbit’s also one of the best UK Euro 2024 betting sites online.

Why Should I Bet Online in the UK?

Gambling at UK online betting sites offers several advantages over traditional brick-and-mortar bookies, making it an increasingly popular choice for many bettors in ol’ Blighty. Here are some key benefits:

Convenience and Accessibility: One of the most significant advantages of online betting is the convenience it offers. You can place bets from anywhere at any time using a computer, smartphone, or tablet. This accessibility eliminates the need to travel to a physical bookie, saving time and effort.

Wider Range of Betting Options: Online UK gambling sites typically offer a much broader range of betting markets than traditional bookies. You can find odds on a vast array of sports and events, including niche sports and international events, which might not be available at a brick-and-mortar bookmaker.

Better Odds and Value: New UK betting sites often have more competitive odds compared to traditional bookies. This is partly due to lower overhead costs and the competitive nature of the online market. Better odds mean better value for bettors.

Live Betting and Streaming: Many of the best online betting sites offer live betting options, allowing you to place bets on events as they unfold. This is complemented by live streaming services, so you can watch the action and make more informed betting decisions in real time.

Bonuses and Promotions: Online betting sites frequently offer bonuses and promotions to attract and retain customers. These can include welcome bonuses, free bets, enhanced odds, and loyalty programs, which are not typically available with traditional UK bookies.

Safe and Secure Transactions: Reputable online sports betting sites use advanced encryption technology to ensure the security of financial transactions and personal data.

Responsible Gambling Features: Online bookmakers are equipped with various responsible gambling tools, such as deposit limits, time-out periods, and self-exclusion options. These features help bettors manage their gambling habits more effectively.

Variety of Payment Options: Online sites offer a variety of payment methods, including credit/debit cards, e-wallets, bank transfers, and even cryptocurrencies in some cases. This flexibility allows for easy deposits and withdrawals.

Customer Support Services: Many betting sites online provide comprehensive customer support through live chat, email, and telephone. This support is often available 24/7, providing assistance whenever needed.

Privacy and Anonymity: Online betting offers a degree of privacy and anonymity that can’t be matched by physical bookies. Bettors can keep their gambling activities private, which is a significant advantage for those who prefer discretion.

While traditional bookies still have their charm and social aspect, the convenience, variety, and value offered by online betting sites make them an attractive option for modern bettors in the UK.

UK Betting Sites – FAQ

Is It Legal to Bet Online in the UK?

It’s perfectly legal to gamble online in the UK – and it’s been legal to gamble online since 2005, with the introduction of the Gambling Act.

Can I Use Cryptocurrency to Gamble at Sports Betting Sites UK?

Yes, you can use cryptocurrency to place bets at many UK bookmakers.

Some of the best betting sites we’ve listed here offer many cryptocurrencies as valid payment methods – and even better, those are the fastest payout sportsbooks.

What is the Best UK Online Betting Site?

🥇 Best overall Jackbit
📹 On-site live streams FreshBet
💸 Excellent bet-builder GoldenBet
🤑 Thousands of daily markets MyStake
🎁 Up to £9500 welcome bonus Winstler

Our research led to the conclusion that Jackbit is the best UK betting site, but we get that it’s different for everyone. Therefore, it’s a good idea to read our reviews to find the best option for your needs.

How to Sign Up at the Best Betting Sites UK

Our guide below outlines the steps required to create an account at betting sites in the UK and start placing bets. Check it out, and you’ll be up and running within 3 minutes.

Choose a UK Sports Betting Site

  • Select a UK bookie to join (Hint, we recommend Jackbit)
  • Hit the sign-up button
  • Wait for a registration form to appear

Create an Account

  • Enter your email address and create a strong password
  • Pick your preferred currency
  • Fill out the next form with the required information
  • Accept the T&Cs and finish signing up

Verify Your Email

  • Open your email inbox
  • Check for an email from the sportsbook you’ve registered at
  • Open it, and click or paste the link to verify your account

Claim Your Bonus

  • Click on the deposit button
  • Choose your preferred payment method
  • Make sure to click the opt-in button for bonuses if there is one
  • Follow any instructions on the screen
  • Start placing bets!

Top 5 Best Betting Sites UK – Quick Comparison

Jackbit: For the best all-around sports betting experience, it’s difficult to look beyond Jackbit’s comprehensive sportsbook. You will be treated to generous odds for all the most popular sports, including football, cricket, basketball, etc. Make sure to get your 3+1 free bet bonus.

FreshBet: Freshbet’s concentrated approach to crypto eSports betting has earned it a legion of fans in the UK, and the rest of the site doesn’t shape up too badly either. New players can claim a £500 welcome bonus and then benefit from a 3 + 1 bet.

GoldenBet: Last but certainly not least, GoldenBet offers up an amazing unlimited cashback deal on top of an excellent casino with frequent tournaments and amazing prizes. New players can claim a £500 welcome bonus for both the sportsbook and casino.

MyStake: For football fans in the UK, MyStake may as well be the mecca of betting. Sporting a fantastic seasonal cashback offer and special football markets, you can’t go wrong here if you’re looking for good ol’ fashioned footy punts. New players can get a welcome bonus worth £500.

Winstler: Winstler draws the crowds with its lucrative bonus offerings but offers enough depth and content in both the sportsbook and casino to make sticking around worthwhile. New players can claim a casino bonus worth £9500.

So, What Are the Best Sports Betting Sites in the UK?

By now, you should know a little bit more about the online gambling landscape in the UK – enough to confidently pick a website and sign up.

You might be a little spoilt for choice, but here’s the big secret – you can sign up at all of the websites – even though Jackbit is our top pick. In fact, it’s in your interests to do so because you can take advantage of more bonuses.

We’ll sign off with one last piece of advice (or two, if you’re being pedantic): Have fun and gamble responsibly!


The information on this site is for entertainment purposes only. Playing online casino games should always be about fun. Remember that our guides and all gambling sites are only for people who are 21+. Also, check your local laws to find out if online gambling is legal in your area.

If you have a gambling addiction problem or anyone you know does call the National Gambling Helpline at 1-800-522-4700. In addition, the following free gambling addiction resources can be of help:

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