On August 23, 2025, five synchronized pilots flew over New York City, spelling out messages in smoke that referenced “Uranus.” The phrase “Uranus Looks Good” appeared above all five boroughs and Hoboken, New Jersey. Residents in Hudson and Bergen counties also reported seeing the skywritten words.
- Five pilots carried out synchronized skywriting over New York City, Hoboken, and New Jersey, spelling “Uranus Looks Good.”
- The display was part of a promotional campaign for $uranus, a meme cryptocurrency on the Solana blockchain, revived by an online community after being abandoned by its original developer.
- $uranus reached an all-time high of $0.729 in late July 2025 before adjusting to about $0.45.
Public Reactions on Social Media and Local Reports
The event quickly spread across social media platforms. Videos and images appeared on Instagram and X, the platform formerly known as Twitter. User @princesspeater posted: “who is skywriting ‘enter uranus’ all over lower manhattan.”
who is skywriting “enter uranus” all over lower manhattan pic.twitter.com/IlwlHYQ7TI
— Lena (@princesspeater) August 23, 2025
On Reddit, users described the display as well. One comment read: “URANUS LOOKS GOOD. Like 99% sure that’s what it says.”
Comment
byu/Xcelsior4053 from discussion
innewjersey
Promotional Stunt for $uranus Cryptocurrency
The skywriting was identified as a marketing campaign for $uranus, a cryptocurrency project on the Solana blockchain. The token is meme-based and community-managed.
According to reports, Uranus was initially launched as a joke inspired by Elon Musk’s space-related references. The original developer later abandoned the project, but an online community revived it.
A report compared the large-scale display to a “Coca-Cola style brand moment.” CoinEx described Uranus as “a community-driven meme coin on the Solana blockchain” and said it was “taking 2025 by storm.”
Recent Market Activity
The campaign followed a period of heightened attention for the token. In late July 2025, $uranus recorded an all-time high price of approximately $0.729. By the time of the August skywriting stunt, the price had stabilized near $0.45.
