Originally known as “the Horseshoe” for its shape -- and known as a home to the Irish Catholics who dominated the area early in the 19th Century -- the area has become part of several redevelopment zones that promise to expand Jersey City’s Gold Coast right to the border of Hoboken.
Local real estate marketers are selling this area as “SoHo West,” partly because of its similarity to the redeveloped area in lower Manhattan, but also because this area is south of Hoboken and west of Manhattan.
Although not the first development in this part of the city, SoHo Lofts – which had its official ribbon cutting on Nov. 1 – joins two Cast Iron Lofts buildings and will shape the foundation of a whole new revitalized neighborhood in the city.
Prior to this, this area was occupied by warehouses and factories. For decades, the area between Newport and Hoboken has been a kind of nowhere land, a lost world that is now rapidly becoming a hip area to live.
Manhattan Building Company, the primary developer in the area, is marketing the SoHo West neighborhood transforming the northern corridor of Jersey Avenue as a vibrant residential and retail destination.
Over the last couple of years, the Cast Iron Lofts Collection broke ground with 387 apartments and 20,000 square-feet of retail space, currently occupied by 8 Springs Studio, a Pilates and Yoga studio; Viaquenti Academy, a bilingual pre-school; Brewshot, a coffee shop/bar restaurant that has several other locations in Jersey City and New York; and Art House Productions, a non-profit that will include a 99-seat black box theatre.
A big piece in the development puzzle
SoHo Lofts becomes one more piece in a development puzzle that will eventually create a new upscale neighborhood rivaling Hoboken. A new two block long park is part of the city’s redevelopment plan for the area, adding an open space centerpiece similar to historic Hamilton Park in a nearby, older part of Jersey City.
SoHo Lofts is seen as one more milestone in this planned change that – along with the new park plans – calls for a new police station and a playground and dog run under the nearby turnpike ramp modeled after a similar facility under the viaduct in Hoboken.
Mayor Steven Fulop said plans call for the nearby the Statco factory/warehouse to serve as the site of a new police station.
“We’re moving the station here from Hamilton Park,” he said.
But the developers hope to benefit from the historic Hamilton Park a few blocks south, saying they want SoHo to be an extension of that neighborhood, sharing a lot of the community benefits planned.
‘A resort lifestyle’
Fulop cut a ceremonial ribbon to signify the public opening of SoHo Lofts, a new collection of 377 luxury apartments and state-of-the-art, resort-like amenities located at 273 16th Street. The industrial-inspired community offers one, two, three, and four-bedroom apartments, as well as a limited number of private townhome rentals. Monthly rents begin from the $2,000s, with initial occupancy expected this month.
City Homes and Gardens, which is directing the building’s leasing and marketing program, has debuted SoHo Lofts from an onsite leasing office with fully-furnished models merchandised by renowned interior designer Kim Depole.
“The initial phase of SoHo West, the Cast Iron Lofts Collection, put this neighborhood on the map and is now home to more than 800 residents,” says Louis Mont, COO of Hoboken-based Manhattan Building Company. “We’re incredibly excited to move forward in further establishing the community with the launch of SoHo Lofts, which will introduce an even higher level of urban luxury with condo-style interior finishes, cutting-edge and modern indoor and outdoor amenities combined with a chic, contemporary lifestyle.”
SoHo Lofts consists of separate 14-story and 21-story buildings connected by a five-story podium which houses a soaring lobby, amenity center and enclosed parking garage.
Loft-style homes range from 622 square-feet to over 3,397 square-feet and boast designer interior elements that include ten-foot ceilings, expansive windows to bathe apartments in natural light, exposed duct work, European white oak flooring, luxury kitchens with designer cabinets, granite countertops, stainless steel appliances and bathrooms with glass enclosed showers and maple vanities. Many apartments also offer views of the New York City and downtown Jersey City skyline.
“The luxury and comfort found inside these residences are what separates SoHo Lofts from the competition,” says Audrey Spina, director of leasing. “These apartments are larger than those found in rental buildings along the Jersey City and Hoboken waterfront, and in areas like Brooklyn, at a price point that offers considerable consumer value.”
The developers said the amenities at SoHo Lofts will offer “a resort lifestyle” inside and out. The community includes a 24-hour concierge and attended valet parking, demonstration kitchen and private party room, arcade lounge, media room, tech lounge, private conference rooms, children’s playroom, state-of-the-art fitness center, indoor/outdoor yoga room, ten-person sauna and dog grooming suite.
A sprawling outdoor amenity deck features an infinity edge pool with aqua jets and private poolside cabanas, outdoor showers, fireside seating, movie theater, hammock area, Zen garden, resident event pavilion, gas grills and oversized dog run, and children’s playground.
The developers said SoHo Lofts location provides easy access to some of New Jersey’s most dynamic urban centers. Within minutes, residents can enjoy all that Hoboken and downtown Jersey City have to offer. Complimentary daily shuttle service is provided to nearby PATH stations and NY Waterway ferry terminals. The building is also convenient to the New Jersey Turnpike extension for an easy commute into north and central New Jersey.
Al Sullivan may be reached at email@example.com.