The Hoboken Business Alliance (HBA) announced its pilot of “Summer Streets” to further attract and engage residents and visitors to shop, eat, and enjoy the Mile Square.
The pilot is part of #GoBoken, the HBA’s citywide, summer-long initiative encouraging the community to help support Hoboken businesses in any way it can.
Businesses in Hoboken have been impacted economically by the global COVID-19 pandemic. Many have reopened for the first time this month with capacity and other restrictions since they were physically closed in March by Gov. Phil Murphy.
Some retail establishments and restaurants reopened on June 15. The city has aimed to help eateries recover economically through such measures as expanded outdoor seating options in the form of streateries and parklets.
According to Mayor Ravi Bhalla, Hoboken currently has 21 parklets and streateries.
That same week the HBA, which oversees the citywide special improvement district (SID) approved by the city council last year, launched the #GoBoken campaign to help drive customers to local eateries and stores.
The #GoBoken campaign will run throughout the summer with various themes such as Summer-Spirited BBQ, Picnic in the Park, Kid-Palooza, and Sinatra Celebration, to remind the Hoboken community to support local shops, restaurants, and establishments in any way they can.
The HBA has designed the campaign to spotlight a mix of businesses with unique products and services.
“These are challenging times for small businesses, and it’s critical that we continue to find ways to support the local Hoboken community,” said President of the Hoboken Business Alliance Gregory Dell’Aquila. “With Summer Streets, the Hoboken Business Alliance is creating new opportunities for businesses to expand their footprint and connect with customers in a safe and meaningful way.”
“Summer Streets” will take place on Sunday, June 28, from 11 a.m. to 8 p.m. down 1st Street in Hoboken.
The street will be open to pedestrian traffic only from Washington Street to Clinton Street.
Tables will be set up on the street where local restaurants can take orders and serve guests, and many shops will have items on display outside for purchase.
The HBA encourages everyone to explore and support the diverse mix of shops, stores, and restaurants in the 1st Street neighborhood while adhering to social distancing and mask guidelines.
Following the pilot event on June 28, the HBA plans to extend Summer Streets in neighborhoods throughout the Mile Square over the next eight weeks.